I've designed products,
systems, and communication that make new technology feel trustworthy and delightful,
not strange.
Visual Design (Digital & Print)
Agentic UX & Product Design
Design Strategy & Leadership
© 2026
15+ yrs
Challenge
An AI sustainability reporting tool was racing toward SAPPHIRE, built on assumptions no one had tested yet.
Approach
Beta customer validation revealed crucial gaps, steering us toward the right solution while safeguarding our reputation during a high-stakes release. Under intense deadline pressure, we held the line on testing assumptions prior to full rollout.
Impact
Rework avoided
€280k
Faster to market
6 months
15+
Years of Design Leadership
Across 10+ verticals, from a Rio design studio to global enterprises like SAP and Fresenius Medical Care.
8.5
Years Leading UX at SAP
Leading UX strategy across sustainability and enterprise finance products, including AI-supported budget tools.
4
Countries Called Home
Living in Rio, London, Berlin, and regular time with family in Oslo. Different cultures, city dynamics, and landscapes taught me to pay closer attention, a skill that makes me a better designer.
10+
Verticals Designed Across
From automotive and gaming to enterprise SaaS and sustainability. I design for the problem, not the sector, and that transfers faster than people expect.
30+
Designers Interviewed
Across hiring panels throughout my career, with deliberate attention to structured interviews and standardised scoring, the frameworks that actually reduce unconscious bias in hiring decisions.
50+
Research Sessions
Design Thinking workshop facilitation, qualitative user interviews, Jobs-to-be-Done (JTBD) framing, moderated usability testing, and System Usability Scale (SUS) scoring.
