Team Challenge

Our challenge was to bring one of the first products of our kind to a market that was yet blooming. TobyRich mission was to release Smartphone controlled toys such as planes, boats and cars. At early stage many tests were made regarding the best experience to give users the feeling of total control over the toys, which were in each case controlled in different environments: air, water and diverse surface textures (for the car case).

My contribution as Lead Designer:

In this concept, I was responsible for art direction, packaging design of the Smartplane, UI Design and mentoring a student Designer to help on the pixel perfect UI retouches.