experience & strategic designer
Nanda Dias is an Expert in her field. She has been working as a product designer for 14 years, in 6 different industries on B2B and B2C context.
Last 7 years she has been working as an experience and strategic designer, in complex B2B and B2C topics. She contributed to all product stages, from discovery phase (as a design thinking coach and researcher), to tailoring user interface concepts for new technologies. Her main contributions go beyond the pixel perfect UI and design of interactions – as she enjoys leading validation sessions. And will always make sure its findings are reflected on the final product.
“Validating hypothesis (early and often) is a crucial step on my design process. Only based on experiment findings we can shape a product that will meet real user needs.”
Nanda Dias - a scientist human-centred designer.
“Living abroad added uncountable learnings.”
As a designer, I perceive these learning as powerful assets:
being immersed in diverse cultures made me even more aware of mental models, unconscious biases and translated in a more empathetic point of view;
the different environments and projects I worked for (9 industries, B2C and B2B) has enriched my design expertise;
the challenge of evangelising User Centred design enhances my communication skills continuously;
working with different companies sizes (consultancy, start-ups and enterprise) made me observe diverse needs – which today supports my strategic design skills;
On diverse teams, I could perceive how Agile and UX Design Sprints may find their challenges. That has been helping me to experiment and learn on team collaboration;
Design thinking workshops and coach camp[s] in SAP were essential to enhance my skills in managing conflict and keeping momentum;
As an expat, I’ve joined debates on the topic of diversity in tech. Giving more talks and workshops I perceive how the community exchange enhances our critical thinking, while adding a sense of collective empowerment.
The sea side and long walks in parks;
Yoga and cycling;
Travelling & discovering new places;
Live music & DJ-ing;
Sketchbook[ing] & interesting talks;
Good food & new recipes!
The Importance of DesignOps in Successful Products 03.2019 | UXDX BERLIN.
Diversity Impact on Innovation 12.2017 | Berlin UI/UX Designers Meetup.
Conversational AI – the trends and the evolution of UX. 04.2018 | SAP.
Agile vs Design Thinking. 10.2017 | SAP.
Step and Play! Space as Interface in the Context of Location-Based Musical Album Apps. 10.2014. ACM Conference Audio Mostly. Aalborg, Denmark.
Education & Certifications
Master of Science in Digital Media | 2011 – 2013
Inter-university program at: Bremen Universität / HS Bremerhaven, HfK Bremen - Germany.
Bachelor Degree In Industrial Design – Visual Communication | 2002 – 2007
Universidade Estácio de Sá - Rio de Janeiro - Brazil.
Being a UX Leader: Essential Skills for Any UX Practitioner | April 2019 | Nielsen Norman Group
Engaging Stakeholders to Build Buy-In | April 2019 | Nielsen Norman Group
Measuring UX and ROI | November 2018 | Nielsen Norman Group
Design Thinking coach Training | November 2016 | SAP Internal Training
Designing for Change | IDEO U | November 2017
IELTS Academic - C1 | 2010, 2014 | Cambridge University
Music and sound collages encourage me to exercise creativity exploring the auditory sense. It feels somehow liberating when I mange to rest my always attentive visual perception. I have done some experiments with field recordings, home made vocals and composed them using Ableton Live, Audacity and some mobile apps (remix minus; DM1; iMaschine, Figure and Tabletop). Learning how to mix with vinyls has been also a fun challenge and I can also plan a gig with work team mates, on my free time.
On a daily basis, I've been listening to my best focus mates, a.k.a mixtapes.